Top of the Monday to you! Mine got started off with a big bang! I got the gym at 545am and found that all the rain we received over the past couple days here in JOMO found some of its way inside RSC.

Yeah it wasn't cool! But thank goodness there was no actual damage other than some wet mats. I'm still somewhat in the process of finishing the clean up.

Anyways before we get into this week's list of stuff to read I made a promise last night in the following Facebook post:

So as I said I want to expand a bit on these beliefs briefly.

People are greater than profits.

I think in some ways I have always "just known" that this was true, but it wasn't until I read the book Delivering Happiness by Tony Hsieh  a year and a half ago that I truly understand this maxim completely.

I believe that money is secondary to how you behave, how you treat others, and how you deliver your products or service.

I believe this because in my experience and in learning about the most successful companies in the world the one common thread is that if they deliver their product or service authentically, genuinely, and with a deep passion for making other people (employees and customers) happy the profits come as a by-product.

I guess to make it even simpler I don't believe that companies should prioritize making money. Instead I think companies and individuals should prioritize helping others, doing a fantastic job, and making sure everyone else knows about it. The profits will follow.

Psychology is prioritized over physiology.

I love biochemistry.

I love anatomy and physiology.

I respect them deeply and have taken a lot of time to come to a clear and firm understanding of them. Granted not at an expert level, but well enough to successfully complete a major in these areas.

This is important knowledge for any fitness professional who wants to give sound diet advice and write training programs that yield the clients desired adaptation in a safe and efficient manner.

However the greatest diet and training plans are only effective if a client does them. They are useless if the client isn't prepared for them and doesn't believe that they can be successful with them.

It comes down to not what the client can do, should do, or sometimes even wants to do but rather what does the client believe they can do and what can they succeed at.

If we truly want to impact other people we have to understand human psychology, we have to understand the behavioral change process, and we have to devise strategies and tactics that leverage what we know about these things and not fight in direct opposition to them.

Granted I am well aware of neuroscience and that there is a strong interplay between a person's psychology and biology. It's fascinating stuff and I can't wait to read more and more about it as the scientific community expands the knowledge base, but for now we have to focus on what we know and can do at the moment to help our clients get results.

And in my opinion this has more to do with understanding and cultivating a person's psychology than it does with writing an epic training plan or a perfectly tailored meal plan.

The training model dictates the business model.

This is a maxim I took from Eric Cressey. I am not exactly sure when I heard him speak about it for the first time, but it really resonated with me especially considering that the gym I was working for at the time believed the exact opposite and I was seeing how poorly it played out.

The basic idea here goes back to my first point. The priority isn't to maximize profit. Instead the priority is to deliver the highest quality service with the utmost integrity. If we do this then the profits will take care of themselves because our clients will be happy, they will get results, and they are cared for both as humans and as clients.

I really don't know if you cared to hear all that, but I feel it's important that you understand where I am coming from and how I approach my profession as a trainer. And just maybe it will inspire you to also evaluate how you run your businesses or conduct yourself in your profession. Everyone should have overarching principles and values that guide their decisions. I am not the person to say what those should be I am just recommending that you do have some though.

Okay time to do some reading.

1. Follow Your Own Rules To Crush Life by Craig Ballantyne

I kind of elaborated on some of the rules I use to crush it at business earlier in the post, but I think it is just as important to have rules for your life. The wisdom Craig throws down here is worth every second it takes to read the article.

2. One Thing To Do No Matter What by Craig Ballantyne

Any time someone writes an article using Dan Gable stories to make a point it must be shared.

3. Exercises You Should Be Doing: Wall Windshield & Wall Walks by Tony Gentilcore

Haven't tried either yet, but Tony hasn't steered me wrong yet with any exercise recommendations so I feel very comfortable recommending you give these a shot.

Sorry for the short briefings, but I got to get back to cleaning up that big mess at the gym I mentioned earlier.

Happy moving and heavy lifting!

Practical, Purposeful, Effective Training