Ever heard of the “diet cycle?” You know that thing that people - especially fitness professionals - start bashing every year right around New Year’s? Yeah that thing. . .Truth is I can’t be that critical of those who talk about the “diet cycle” in a negative light because I’m fairly confident I’ve made YouTube videos, blog posts, and countless social media posts about it too. But now I’m looking at it differently.
I’ve been working with people on improving their health and fitness for six years now. Compared to many fitness professionals this is a short amount of time, but compared to the industry average it’s nearly three times the length of a normal fitness professional’s career. And during this time I’ve seen a lot, heard a lot, and learned a lot.
I’d argue time is your most valuable and limited resource. You only have so much of it and you have to decide at all times how you are going to allocate it to meet the needs of others and accomplish your own desires. In my experience, time - just ahead of money - is the single most cited reason why someone can’t workout regularly. I’m not knocking those individuals either.
The fitness industry is a community of deeply caring individuals who are primarily focused on helping others live their best life. Sure there is money to be made, but there is a lot more money to be made in other industries that offer more stability, security, and opportunities for vertical mobility. Most individuals who are in fitness are there because they found a passion for caring for their own health and wellness, experienced the profound impact it had on their life, and want to help guide others to that same enlightenment.
I started working as a fitness professional officially in July of 2011 fresh off getting my American College of Sports Medicine Certified Personal Trainer certificate.