Ever heard of the “diet cycle?” You know that thing that people - especially fitness professionals - start bashing every year right around New Year’s? Yeah that thing. . .Truth is I can’t be that critical of those who talk about the “diet cycle” in a negative light because I’m fairly confident I’ve made YouTube videos, blog posts, and countless social media posts about it too. But now I’m looking at it differently.
I’ve been working with people on improving their health and fitness for six years now. Compared to many fitness professionals this is a short amount of time, but compared to the industry average it’s nearly three times the length of a normal fitness professional’s career. And during this time I’ve seen a lot, heard a lot, and learned a lot.
The fitness industry is a community of deeply caring individuals who are primarily focused on helping others live their best life. Sure there is money to be made, but there is a lot more money to be made in other industries that offer more stability, security, and opportunities for vertical mobility. Most individuals who are in fitness are there because they found a passion for caring for their own health and wellness, experienced the profound impact it had on their life, and want to help guide others to that same enlightenment.
I started working as a fitness professional officially in July of 2011 fresh off getting my American College of Sports Medicine Certified Personal Trainer certificate.
Chances are if you spend time in the online space or business realm you probably know where the inspiration for this post came from, but on the chance that you don't let me explain a bit. I stole the idea of prioritizing the "Religion" over the tactics from Gary Vaynerchuk. If you don't know Gary Vaynerchuk is the CEO of Vayner Media and owner of Wine Library. He's a serial entrepreneur with a serious bend towards the old school philosophy of out working every one while being new school enough to understand that people are his greatest asset both as a business owner and person.