I’ve made quite a bit of content about the importance of tracking macros and calories and how beneficial learning how to track can be for your long-term health. It’s just a valuable skill. But I’ve also made content that focuses on nutritional strategies that have nothing to do with tracking calories and macros. The reason being is I’ve had success with both and I tailor my coaching to what works for each client.
I’ve been looking forward to this article for a while mostly because I love fitness, am a fitness professional, and enjoy using IG both for personal and professional reasons. Instagram and Fitness sit at this interesting cross-section of a social media platform centered around imagery and an industry primarily focused on visual appearance. It’s like they were made for one another. And while there is a lot of good that comes from this pairing it has also allowed some of the worst parts of the fitness industry to thrive and excel.
Ever heard of the “diet cycle?” You know that thing that people - especially fitness professionals - start bashing every year right around New Year’s? Yeah that thing. . .Truth is I can’t be that critical of those who talk about the “diet cycle” in a negative light because I’m fairly confident I’ve made YouTube videos, blog posts, and countless social media posts about it too. But now I’m looking at it differently.
I’ve been working with people on improving their health and fitness for six years now. Compared to many fitness professionals this is a short amount of time, but compared to the industry average it’s nearly three times the length of a normal fitness professional’s career. And during this time I’ve seen a lot, heard a lot, and learned a lot.
The fitness industry is a community of deeply caring individuals who are primarily focused on helping others live their best life. Sure there is money to be made, but there is a lot more money to be made in other industries that offer more stability, security, and opportunities for vertical mobility. Most individuals who are in fitness are there because they found a passion for caring for their own health and wellness, experienced the profound impact it had on their life, and want to help guide others to that same enlightenment.