I’ve been looking forward to this article for a while mostly because I love fitness, am a fitness professional, and enjoy using IG both for personal and professional reasons. Instagram and Fitness sit at this interesting cross-section of a social media platform centered around imagery and an industry primarily focused on visual appearance. It’s like they were made for one another. And while there is a lot of good that comes from this pairing it has also allowed some of the worst parts of the fitness industry to thrive and excel.
I still remember the first time I walked into a gym for my first workout flying solo. I was in 6th grade and about 11 years old. I had been begging my mom to let me go to the gym with her for a couple of months - mostly because I was self-conscious about my weight and thought it would make me a better athlete. Our agreement was that I could go to the gym with her, but I had to first meet with a personal trainer so she could feel comfortable that I would be safe while I was there and have some idea of what I was doing.
Ever heard of the “diet cycle?” You know that thing that people - especially fitness professionals - start bashing every year right around New Year’s? Yeah that thing. . .Truth is I can’t be that critical of those who talk about the “diet cycle” in a negative light because I’m fairly confident I’ve made YouTube videos, blog posts, and countless social media posts about it too. But now I’m looking at it differently.
I’ve been working with people on improving their health and fitness for six years now. Compared to many fitness professionals this is a short amount of time, but compared to the industry average it’s nearly three times the length of a normal fitness professional’s career. And during this time I’ve seen a lot, heard a lot, and learned a lot.
I’d argue time is your most valuable and limited resource. You only have so much of it and you have to decide at all times how you are going to allocate it to meet the needs of others and accomplish your own desires. In my experience, time - just ahead of money - is the single most cited reason why someone can’t workout regularly. I’m not knocking those individuals either.